Guest writer
Thoughts from guest writer Julie Morris, an interesting article about showcasing your Business.
In today's digital landscape, engaging job-seekers and customers demands more than catchy slogans or sleek websites. A well-crafted video is essential for connecting with your audience on a meaningful level. It allows you to convey your company's essence and values in a memorable way that truly resonates. In selecting platforms for your video, it's crucial to prioritise Facebook and YouTube for audience engagement potential. Facebook's vast user base offers unparalleled visibility, while YouTube's status as the second-largest search engine can significantly boost your video's discoverability. Additionally, adding your video to your Google Business listing can enhance local search visibility, offering a comprehensive approach to reach a broader audience effectively.
Understanding Your Viewers
The foundation of an impactful video begins with a keen understanding of who you're speaking to. Your content, tone, and style need to align with the interests and preferences of your target demographic. This alignment is crucial, whether your audience is composed of potential employees seeking a vibrant workplace culture or customers on the lookout for products that align with their values. By tailoring your message, you ensure that your video not only reaches its intended audience but also strikes a chord, fostering a connection that goes beyond the superficial.
Crafting a Narrative
The power of storytelling cannot be overstated. A narrative that weaves together your company's culture, values, and unique offerings can transform a simple video into an evocative experience. Share stories that highlight your team's camaraderie, such as company outings or holiday celebrations. These moments humanize your brand, making it more relatable and desirable to both prospective hires and customers. It's not just about showcasing what you do but how you do it differently and why that matters.
Shareability
To extend your video's reach, optimise it for sharing.Including social media buttons and encouraging viewers to share the video with their networks can significantly increase its visibility. This organic spread is invaluable, as it not only amplifies your message but also leverages the networks of your viewers, potentially reaching a far wider audience than through traditional advertising alone.
Inclusive Accessibility
Ensuring accessibility in your videos is essential to reach a broad audience and provide an inclusive viewing experience. One effective way to achieve this is by incorporating closed captioning, which allows individuals who are deaf or hard of hearing to understand the audio content. Closed captioning also benefits non-native speakers, people in noisy environments, and those who prefer reading along. By prioritising accessibility, you demonstrate a commitment to inclusivity and enhance the overall impact and reach of your video content.
Engaging Visual and Audio
The appeal of your video is significantly enhanced by the quality of its visual and audio elements. High-definition visuals paired with compelling audio create an immersive experience that can hold the viewer's attention from start to finish. This combination is critical in conveying your message effectively and leaving a lasting impression on your audience.
Adding Strong Call to Action
A strong call to action is the linchpin of your video, guiding viewers on what to do next. Whether it's applying for a position, visiting your website, or following you on social media, a clear and compelling call to action is crucial. It transforms passive viewers into active participants, taking them from mere interest to tangible engagement with your brand.
In crafting your video, remember that integrating your company logo not only strengthens brand identity but also fosters a sense of familiarity and trust with your audience. By understanding your viewers, telling a compelling story, and carefully considering what to include, you can create a video that stands out in the crowded digital landscape. With strategic sharing, brand integration, and an engaging mix of visual and audio elements, your video can become a powerful tool in attracting the right job-seekers and customers to your company.
Promo News article
Check out the video we produced for Peter Alexander Jobson in Promo News UK here. We were delighted to work with Peter Alexander Jobson on ‘Burn The Ration Books Of Love’ as well as a live session at Blueprint Studios Manchester.
Peter Alexander Jobson
We’ve really enjoyed working with former I AM KLOOT member Peter Alexander Jobson. In the past couple of month’s we’ve produced the BURN THE RATION BOOKS OF LOVE music video as well as a performance shoot at Blueprint Studios, Manchester plus some BTS and social media content. The music video is out very soon. Pete’s debut album is released in November.
Web3 and NFTs: Revolutionizing Crowdfunding for Feature Films
In recent years, the emergence of web3 technology and the rise of non-fungible tokens (NFTs) have transformed various industries. One such industry that stands to benefit greatly from these advancements is the world of feature film production. In this blog post, we will explore how web3 and NFTs can revolutionise the way films are funded through crowdfunding.
1. Decentralised Crowdfunding:
Traditional crowdfunding platforms have played a significant role in financing independent films. However, they often come with limitations such as high fees and a lack of transparency. Web3 technology, which is built on blockchain, offers a decentralised alternative. By leveraging smart contracts, filmmakers can create their own crowdfunding campaigns, enabling direct interaction between creators and supporters. This decentralised approach eliminates intermediaries, reduces costs, and enhances transparency.
2. Tokenised Ownership:
NFTs, which are unique digital assets, have gained tremendous popularity in the art world. In the context of film crowdfunding, NFTs can be used to offer tokenised ownership in a film project. Filmmakers can tokenise shares of the film's potential revenue or offer exclusive perks to NFT holders, such as access to behind-the-scenes content, premiere tickets, or merchandise. This tokenised ownership model not only provides backers with a tangible stake in the project but also creates a new revenue stream for filmmakers.
3. Royalties and Resale Value:
One of the most exciting aspects of NFTs is their ability to embed royalties into the token itself. This means that whenever the film generates revenue, a portion can automatically be distributed to NFT holders. This innovative feature empowers investors by allowing them to participate in the film's success beyond its initial release. Furthermore, NFTs can be resold on secondary markets, enabling backers to potentially profit from the appreciation of the token's value if the film becomes successful.
4. Engaging the Community:
Web3 and NFTs provide an opportunity for filmmakers to actively engage their community of supporters. Through tokenised governance, NFT holders can have a say in certain creative decisions, casting choices, or marketing strategies. This level of involvement not only strengthens the bond between creators and backers but also increases the sense of ownership and loyalty within the community.
Conclusion:
The advent of web3 technology and the rise of NFTs have brought unprecedented possibilities for crowdfunding feature films. By leveraging decentralised crowdfunding platforms and tokenised ownership, filmmakers can tap into a global network of supporters, reduce financial barriers, and create a more engaged community. As this technology continues to evolve, it holds the potential to revolutionize the way films are funded and bring forth a new era of independent cinema.
If you have any comments or thoughts please do get in touch. We are keen to really understand web3 and embrace change. So much to learn!
BE YOU Festival Thursday July 13th 2023
Karen is very much looking forward to speaking at BE You in Soho, London on Thursday. Use the code SPEAKER20 for a discount on current ticket prices. Check out the website here
DUST Sci Fi channel
Our short film LAIKA has more than 325,000 views on DUST now. Written & Directed by the talented Adam Fair, the film has won a few awards for Best VFX. Check out LAIKA here
A Warm Welcome ....
North East based Film/TV Professional Mark Pearson possesses a wealth of experience in Risk Management, Health and Safety, Location/Unit Management and Military Technical Advisor for leading Networks and Streamers. Mark’s background enables him to support complex and challenging projects in remote, challenging and often hostile environments from his previous careers with British Military and the Oil and Gas Industry working for leading corporation such as ExxonMobil, Chevron, and BP. We are excited to bring Mark into the Plenitude Productions family and have an eye on the near future working closely together in the North East.
Happy Festive Season!
We are really looking forward to 2023, we believe exciting times are ahead! Cant believe its four years since our debut feature film streamed on Shudder for the very first time. You’ll still find the film in the platform’s catalogue. Happy holidays and peace on Earth people!
ALTER horror channel
Now streaming on ALTER horror channel, LAIKA short film.. Really proud to be part of this short film alongside long term creative partner/ director Adam Fair. Exec produced by John Sanderson, Pitstop Productions.
Teaser for sci fi horror short film LAIKA written and directed by Adam Fair.
LAIKA short film
After a successful festival run, LAIKA was acquired by U.S Studio Gunpowder & Sky earlier this year for their Sci Fi platform DUST. The short film has accumulated more than 260,000 views and will be screened on sister channel, horror platform ALTER. We’re really proud of the film and love working with Gunpowder & Sky!
LAIKA short film
Excited to be working with the super talented Adam Fair on sci fi project LAIKA with Penelope VFX , Exec Produced by Pitstop Productions. The short film is currently screening on the festival circuit and can be viewed at the amazing Fantasia Film Festival in Canada this month .Watch this space for the announcement of the European premiere coming soon!!
Guest Article
Many thanks to life and career coach Julie Morris, who took the time to write a guest article for the Plenitude website regarding small businesses and tech innovation. Read it below!
Tech Upgrades to Move Your Small Business Forward in 2021
The pandemic caused a halt in many aspects of business and everyday life last year. But innovators didn’t slow down and technology kept advancing. If your small business was forced to hold back on investing in new tech during the pandemic, now is the time to ramp it back up and get the tools your team needs. From collaboration apps to cybersecurity systems, Plenitude Productions has listed some of the best tech upgrades for small businesses in 2021:
Collaboration Tools
Text messaging works fine for simple communication between a few employees. But when you’re working on team projects, it’s not the most efficient or secure form of communicating. Now is the time to invest in a collaboration app like Slack or Flock. These apps keep all of your chats and projects in one place while also fostering company culture.
The Cloud
As with using collaboration apps, you want to ensure that sharing documents, files, and other content among team members is as secure and efficient as possible. Be done with the extra steps and obstacles to data sharing, and move all of your data sharing to the cloud. Microsoft OneDrive and Google Drive are a couple of the most popular sharing platforms for small businesses, and they will make completing projects and storing information much easier for everyone on the team.
Payroll Software
Payroll gets a lot of small businesses in trouble. Not only can neglecting to do payroll accurately and on time yield legal repercussions, but it can also lead to HR and reputation issues. Make sure you are using up-to-date and intuitive payroll tools to supplement your payroll services. When determining which platform to purchase, look for features like automatic payroll scheduling, same-day direct deposit, and automatic tax filing. These will lessen your filing worries, as well as keep your team happy and motivated.
Digital Content
Digital marketing is a key to success for any type of small business these days. If you’re not already doing it, be sure to maintain a blog on your website. Your business blog should provide your audience with useful information pertaining to your industry, and it should be professionally written in your brand’s unique voice. This might include anything from informative pieces to product stories to how-to guides.
Along with keeping a blog, consider creating video content that can inform and entertain your audience. Visual content is the most powerful way to reach your customers and potential customers, and Plenitude Productions can help you develop high-quality videos that move your business’s marketing and overall success forward!
Cybersecurity
Cybercriminals are targeting small businesses like never before. If your company suffers a breach that involves sensitive employee or customer data, then it could be difficult to recover. Don’t neglect to protect your systems, especially if you’re working with remote teams. Look into the various cybersecurity solutions on the market (e.g., Symantec, Cisco, ScienceSoft, etc.), and don’t hesitate to implement the best system you can afford.
Internet Speed
In this day and age, your company simply cannot afford a lagging or fickle internet connection. If you rely on the internet for payment processing, team collaboration, financial management, or any other aspects of your operations, then make sure you’re using a provider (e.g., Virgin, Sky Connect, Plusnet, etc.) that offers exceptional speed. Moving online can do wonders for your business and keep you from getting left behind by the competition, but only if you have the internet connection to support your day-to-day operations.
This is the year to start investing in tech again for your small business. Research the market to determine which collaboration apps, cloud platforms, payroll software, digital content services, cybersecurity systems, and internet providers will fit into your budget and serve your business the most. Then, your team will be equipped to produce your best year to date!
If you would like to learn about Plenitude Productions’ original film and multi-channel digital content creation, reach out today
FEATURE FILM DEVELOPMENT
We’re really delighted to be working with writer Dominic Carver on a screenplay for a classic young adult sci-fi action thriller.
Dominic is represented by Imagine Talent.
ANIMATION MAGAZINE ARTICLE
Great article on our up-coming feature film BINBAG in Animation Magazine. Read it here.
LICENSING MAGAZINE ARTICLE
We’re really excited to see BINBAG , our animated film project featured in the latest issue of Licensing Magazine (BM Licensing News).
BM is a licensing & consultancy service company which operates as networker between professionals in the licensing industry, nationally and globally.
Animated Feature Film
Please excuse our radio silence lately! There has been quite a lot of activity at the Plenitude HQ in recent months. Our animated feature film BINBAG : Reality Storm has secured full funding & we’re getting the rather fine promo out into the world in the next couple of days! Watch this space.
We are pretty jet set at the moment with a number of trips which included Nocturna Madrid Film Festival where we represented our new horror feature WHY HIDE?.
On Monday we continue our business travels when go from London to Ghent to attend Cartoon Digital. Cartoon Digital is a top-level seminar during which 30 speakers will share with us the latest developments in digital animation across 3 full days of seminars and various dinners. We are big fans of Cartoon Media events having attended previously in Canada, France and South Korea.
During the conference we will also be taking the opportunity to meet with buyers, sales agents and distributors as well as exploring co-pro opportunities for our two upcoming animated feature films BINBAG and Forever Dave.
If you want to pencil in a meeting with us you can email karen@plenitudeproductions.com we look forward to meeting you!
GUEST LECTURES AT NORTHERN FILM SCHOOL
Plenitude Productions gave a guest lecture at The Northern Film School today. Karen Taylor discussed her personal journey in to producing film. Offering professional advice to the universities undergraduates about how to get in to the film industry and shared additional insight on how to get in to the highly in demand roles of Financial Controller and Production Accountant. Her lecturer was followed by a post production lecture by James Edward Cook Director of ‘Why Hide?’. The Northern Film School is one of the best known film and television schools in the UK with a 25 year pedigree. The Northern Film School is part of Leeds Beckett University.
