JAMES COOK is an experienced director of film, commercial and promotional productions. With over twelve years industry experience, working both in-house and as a successful freelancer, James has been at the helm of hundreds of productions, working with global clients such as P&G and British Airways, at home and across the world. He has extensive knowledge of digital cinematography, post-production and visual effects and has won a couple of awards for his work along the way. James directed WHY HIDE?, Plenitude’s debut feature film.